More and more web sites appear every day, more businesses want to be present and visible online to get the access to evergrowing number of internet users. Providing services or doing business online means smaller expenses, bigger reachability and of course, higher profit margin.
It is very important to have a website well optimized for SEO. Let’s get straight into practice and see how can we improve our website’s SEO.
Step: Find your "long tail" keywords
Find your long tail keyword.
What is a long tail keyword and how it is different from regular keywords ?
"Long tail" means it contains more words than a regular short keyword. Short keywords are super competitive and hard to rank for, while with long tail keywords you can rank your page in top search results much easier.
An example of long tail keyword would be "Executive office chairs in Manchester", while a regular keywords would be just "chairs".
Of course, if you enter "chairs" in search engine, you will get much more results and you may start thinking that trying to rank high for long tail keyword means you are lonsing much of search traffic, however in reality it just means that your web pages are more focused and after you achieve some success in smaller niches, you can grow your audience wider.
Improve page URL.
How many times have you seen URL's like this: "http://www.example.com/index.php?page=shop&category=shoes&subcategory=winter_shoes" ?
These are from the old times, when there were no good WEB development frameworks, who could handle URL routing and redirects. Nowadays almost every WEB framework provides this functionality out of the box and you should take advantage of it.
URL's like "http://www.example.com/shop/shoes/winter-shoes" are much better for the SEO, so try to stick to it.
Ideally, the level of nesting in URL's should be as low as possible, so that your page's meta title and H1 tag are similar to URL, however if it's difficult to do due to technical reasons, it's still much better than having page identifiers in query string.
A good advice is to leave query string for only filtering and sorting page's content.
Add h1 tag. One h1 tag per page is both your page's title and a search engine to understand what this page is about. Ideally it should be very similar to your page's keyword.